How IT wins can fuel your recruitment strategy

Simon Bramble

Thursday 15 September 2016

Your business is probably already very good at selling itself to prospective customers. But when it comes to pitching to potential employees, how compelling is your story?

The competitive advantages your business has worked hard for have helped you gain the edge in your market. You’ve made canny investments in your IT team, and they in turn have helped to harness new revenue streams and innovate your customer experience.

So how do you keep that going? When your business has reinvigorated its tech, where can you turn in the drive to guard against complacency?

The answer is not so much where, and more to whom. The people you recruit have the biggest roles to play in keeping your company relevant. And the best way to get them on board is by telling them about the successes that got your company to where it is in the first place.

Specialists in fields like cloud computing and systems integration will want to know they’re joining an outfit that understands how important IT is to growth. So, you could highlight any of the following to prove your team knows why IT is a cornerstone of continued success.

Working remotely

Thanks to cloud computing technologies, teams can be connected wherever they are. Offices are increasingly becoming hubs that exist mainly to facilitate face-to-face meetings. While expensive real estate overheads can be cut, there is also another benefit to working remotely: you can recruit the best talent from outside your local area or even country without relocation being an issue. And you can keep that talent because you’ll be able to offer a better work-life balance.

Punching above your weight

A prospective new-joiner likes what your company does and the way it works, but the thing causing them to hesitate before accepting your offer is size. They think other, bigger businesses in your field are able to invest more into their IT hardware. But since your IT team switched the focus from physical servers to online services, you’ve slashed another overhead. So you can invest in cutting-edge software and people instead.

Delivering better things faster

When it’s easier for your team to collaborate, it’s easier to provide what your customer wants. Flexible devices such as the Ideapad MiiX 700 Business Edition help your team effortlessly switch between ideation, playback and delivery. Add in a seamless means of sharing and reviewing work, and looping in client feedback via the cloud, and you have an agile system that, rather than hamstringing a team, enables it.

When it comes to talking about your competitive advantages, the way you frame them is key. “Don’t define your competitive advantage by your competitors,” says Tom Searcy, founder of Hunt Big Sales in an article for Inc.com. “Define your distinction by your customers.” That means talking about a specific customer need that your business alone could meet.

There’s more advice on staying ahead of the curve in Lenovo’s four-part ebook, Office 2020: What 21st-century organisations need to know.

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