Gaining a competitive advantage with digital technologies

Joe Svetlik

Tuesday 13 September 2016

An amazing proportion of companies still don’t use digital technologies in the workplace, which is staggering, considering they can boost your firm’s productivity and make life easier for your employees. If you’re wondering how, read on.

According to a recent study by Cisco and the Institute of Cultural Capital, which outlines a Digital Culture Clash, a staggering 29 per cent of UK businesses are yet to employ digital technologies in the workplace. This is despite the fact that 67 per cent of employees said that digital technology has had a positive impact on the way they work. And as a result of research carried out by Accenture last year, it was revealed that 57 per cent of European workers think new digital technologies will improve their working experience.

What’s good for your employees is good for the company. Embracing digital culture will mean your business gains an advantage over competitors by boosting productivity, profitability and innovation. Crucially, it will also help you serve your customers better.

Embracing the culture

One of the main benefits of digital technology is the ability to access data and applications from wherever you are, thanks to a secure cloud architecture. This means employees can work not only in the office but on the move and at home too – all while safe in the knowledge the company’s data is inaccessible to outsiders.

But to work from anywhere, you need a device that’s up to the task. Lenovo’s ThinkPad X1 Tablet does a lot more than rival devices. Its modular design means you can transform it into a projector, which is ideal for giving business presentations. The screen also detaches from the keyboard, so it can be used as a tablet or laptop, depending on the use case.

The ThinkPad X1 Yoga is even more flexible. While it doesn’t double as a projector, it can work in four different configurations both as a tablet and laptop, letting the user find the set-up that best meets their needs.

The Yoga 900, meanwhile, is the world’s slimmest Core i convertible PC, and has the same hinge design as the ThinkPad X1 Yoga, making it the ultimate business machine for on the move.

Finally, the Ideapad Miix 700 is a business war horse that’ll see you through whatever the working day throws at you. It too works as a tablet or laptop, and since it has a built-in Trusted Platform Module 2.0 chipset and optional 4G connectivity, it offers the perfect mix of security and flexibility. Plus, its detachable system is around 11 per cent lighter than competitors in the same class, so it won’t weigh you down.

Embracing digital culture and technologies is a sure-fire way to supercharge your business. With these devices at their disposal, your workforce will be more switched-on than ever, giving your company the competitive edge it needs in today’s business world.

To find out how you can stay competitive, check out our online eBook series outlining the challenges and opportunities facing 21st-century organisations.


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