Looking forward to IFA 2015: what you can expect to see in Germany

Lucy Hattersley

Monday 2 March 2015

What new tech trends should you look out for in the coming year? Early information about September’s IFA event in Berlin hints at the future for technology.

IFA is Europe’s premier technology show, the place where the most influential technology experts, speakers and companies gather to reveal new technology products and discuss ICT strategies. Taking place in Berlin, 4-9 September 2015, IFA plays host to a range of speakers and tech companies from around the globe.

Early speakers have already been confirmed: Mike Duke, Retired CEO of Walmart, is due to give insights on creating a lasting corporate culture; Paul Brown, CEO of Arby’s Restaurant Group, will share his experience on brand innovation. Finally, Salim Ismail, Technology Strategies and Former Vice President of Yahoo!, will discuss upcoming tectonic shifts in technology – and how to prepare for them.

On the show floor, we can expect to see a number of new technologies being demonstrated, including wearables, drones, augmented and virtual reality systems, new gesture-based control forms and increasingly lighter and more powerful laptops.

Wearables are set to be big business. Devices such as the Lenovo Vibe Band VB10 combine a powerful Qualcomm Snapdragon 410 processor with E-ink display to provide a 7-day battery. Sold as a health device, the Vibe Band monitors steps, calories, distance and sleeping time. Wearables like these are designed to improve our health, but present enterprise with a whole new set of issues to contend with. In particular, wearables track movement and that data can be legally admissible in court. There’s also a fresh set of security and privacy considerations.

Drones are another technology moving from government and business areas into general consumer usage. Expect to see plenty of powerful, and affordable, drone technologies being taken through their paces at IFA. Automated surveillance technology offer new opportunities for enterprise – which again, raise some self-evident privacy and security considerations.

Augmented reality and virtual reality devices, along with new forms of gesture interaction, are also set to feature prominently at IFA. Lenovo’s B50 Touch with 3D Camera computer responds to hand gestures; the laptop can be controlled by hand movements in the space in front of the display.

A new generation of high-power ultralight laptops is designed to make life easier for mobile execs. The new Lenovo LaVie Z Ultraportables caused a stir earlier in the year at the Las Vegas Consumer Electronic Show (CES). They weigh an astonishing 780 grams but go all the way up to an Intel Core i7 processor.

All in all, it looks like we’ll be in for another intriguing IFA show this year. Stay tuned to Think Progress for more updates and reports from the biggest tech show in Europe.

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