Driving the change: an interview with Christopher Cooper at GITEX 2016

Think Progress Team

Monday 5 December 2016

Christopher Cooper, DCG Director at Lenovo MEA, talks agile solutions, the change to hyper-converged systems, and evolving technologies that enhance the way businesses operate.

With the slowing economy, companies are looking at alternative ways to reach their targets through less expensive methods. As a result, businesses are searching for more efficient means that would reduce costs while increasing effectiveness. Lenovo believes that by enabling organisations to grow without the constraints of their current infrastructure and IT setup, and through their agile solutions, they are turning customers’ IT into a growth engine – and that is how they are creating a difference.

Which market verticals are most likely to drive the storage market?

There is no specific market or industry that is more likely to drive the storage market.

Nowadays, businesses across different sectors are becoming more interested in storage devices, and that is mainly due to the legislation requirements, current limitations in analytics, as well as companies having to retain all data due to inabilities to know where the value in the information contained lies.

The converged and hyper-converged infrastructure have changed the technology landscape; what kind of adoption do you see in the market for these vis-à-vis the traditional products?

With the slowing economy, companies are looking at alternative ways to reach their targets through less expensive methods. As a result, businesses are searching for more efficient means that would reduce costs while increasing effectiveness.

Hyper-converged infrastructure is front of mind in many industries and being used more than ever, especially in areas like Virtual Desktop Infrastructure (VDI).

Cloud storage has not picked up so well in the enterprise space, except for some SMEs. Which new technologies are replacing cloud storage, or evolving at the same time?

Hyper-converged approaches and software-defined storage systems are leading the way here.

Which are the other technologies for CIOs to watch out for in 2017?

As the hyper-converged technology evolves with time, it will remain the key player that CIOs should look out for. Particularly since more parties are entering the market with increased functionality, which is resulting in the next level of hyperscale.

How are the partners reacting to the technology changes? Are they able to adapt to these changes quickly, or are vendors making an effort to train them and motivate them?

The new and evolving technologies that are being introduced require a different approach, and companies need to invest the time and effort to train stakeholders. With the evolving industries, companies need to be quick to adapt to the new technologies, and transform their traditional practices in order to cope with the changes taking place around them and advance along with partners.

Are you making any special effort to develop the market? If yes, how and what is the messaging to the market?

At Lenovo, we are constantly looking at new and revolutionary technologies that would enable us to further develop the market. We are focused on driving fit for purpose solutions in key growth markets, such as hyper-converged infrastructure.

Through our initiatives, we are being selective in targeting specific markets and clients that embrace the change and whose businesses recognise the need to do things differently. We are mapping out the right solutions that would help us better target each opportunity through the necessary ISVs, as well as partners, in order to deliver the turnkey solutions.

Lenovo’s aim is to leverage existing opportunities through developing top-of-the-line technologies that enhance the way companies conduct businesses.

 

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